Art. World. Jobs.

Expired Vacancy
Digital Content Designer (FTC)

Royal Academy of Arts
, ,
   Location: London
   Salary: £30,000
Experience: Mid Level
Deadline: 16 July 2018

Please note that this vacancy has expired and you can no longer apply.

 About the Royal Academy of Arts

Founded in 1768 by a group of artists, the Royal Academy of Arts is an independent charity: we’re still led by great living artists and architects today. We’re celebrating our 250th anniversary year by creating London’s most exciting space for the visual arts. Alongside our incredible new campus, we increasingly deliver our mission through our expanding network of digital channels, letting us share our work with audiences across the world.

About the role
 We’re seeking an experienced, enthusiastic digital content expert to oversee content design on our award-winning website. Passionate about understanding the needs of our users – whether a first-time exhibition visitor, a long-time member, or an interested tourist – you’ll ensure our digital content meets their needs and encourages them to take the next step with the RA.
About You
You’ll be a passionate advocate for our users across the RA’s digital estate. You’ll use your skills and judgment to create and optimise some of the most important pages on our website, used by millions of users each year. You’ll be given responsibility and freedom – alongside a supportive team and management structure – to “own” the content design for vital user journeys across the RA site.
You’ll have experience of and demonstrable skills in devising and creating digital content, including writing and copy-editing. You’ll have a creative, can-do approach to problem solving, a flexible way of working, and great attention to detail. Experience working with a complex, consumer-facing site that combines editorial content, practical information and e-commerce would be an advantage.
You’ll have experience working with content management systems, and ideally, of social media management. Contributing to our online editorial and social media content, the ideal candidate will have a quick-witted flair for storytelling and a visual eye for layout and design.
We’ll offer challenging and varied projects, a supportive and cheerful atmosphere with a focus on personal development, one of the world’s most exciting content programmes and a commitment to excellence. If that sounds appealing, we’d love to hear from you.
The benefits we offer
A very generous pension, contributing up to 10% of your salary into a defined contribution scheme
In addition to 25 days’ holiday and 8 days’ bank holiday each year, we close between Christmas Eve and New Year, allowing staff additional paid leave
Staff are encouraged to attend free History of Art and life drawing classes on site
We also have a staff choir, running club and craft club
Best of all, we have reciprocal agreements with many leading museums and art galleries in London and New York that enable you to enter for free with your staff pass.
Closing date for applications:                     16 July 2018
Interviews to be held week commencing:  23 July 2018
Create a great user experience across the RA’s digital platforms, by devising and producing beautiful and usable content using words, images and video.
Manage the creation and maintenance of informational content to meet the RA’s and our users’ goals. Taking a data-led approach, research, produce or commission, edit and publish core parts of the RA site, including homepage, exhibitions and events pages.
Form part of the wider digital team, building on our reputation for top-quality digital experiences across our platforms, including online editorial, interactives and social media. Evangelise for the value of digital experiences and be a core representative of our users.
Using data and analytical skills, continuously optimise our content to proactively drive improvement to user journeys across the RA.
Act as editor of the RA homepage, reviewing it daily to ensure a vibrant, engaging, accessible and useful mix of content.
Devise and produce high quality content as required across the website – from smaller everyday tasks to launching major new features and products online – as well as managing the content production of others.
Advising on page structure and editorial style questions, choose the best format for displaying information to the user and ensure consistency across the site. If we don’t have a relevant format, we’ll want you to suggest ideas or identify the gap.
Work with the Digital Assistant to manage and schedule the creation and proactive updating of all informational sections (event, exhibition, visiting, about, join & support and artist pages) of the website.
Copy-editing: proactively revise online text and and work with other teams to maintain and improve the standard of copy across the website. Develop and enforce our style guide.
Source and edit compelling and brand-appropriate images, ensuring permissions are in place, to support a great user experience.
Proactively review and seek improvement across the website, liaising with the Head of Content and Senior Product Manager to continuously improve user experience and the customer journey.
Support and contribute to the Customer Experience project, which is a pan-RA project to focus our people, systems and processes more closely on our customers.
Ad hoc support on digital product projects under the guidance of the Senior Product Manager. Tasks could include assisting on requirement gathering, assisting at workshops or assisting with user testing for new projects/products.
Train and advise colleagues in using the website CMS, including approving or editing their changes to the site.
Contribute to the generation of content ideas and produce editorial content as required, under editorship of the Head and Deputy Head of Content.
Contribute to social media content ideas and production, under the instruction of the Social Media Manager.
In particular, oversee events on Facebook and work with Marketing and other Digital team members to promote events across Facebook, Twitter and Instagram and other social platforms.
Monitor the performance of content and tools. Contribute to the development of regular digital reports and how we share them across the organisation. Create regular and ad hoc reports using Google Analytics and other tools (Hotjar, Facebook Insights, Twitter Analytics, Percolate, Sprout Social) and proactively share findings.
Be on the front line of internal queries and requests related to the website; deal with responses in a timely manner, problem-solving and escalating as appropriate.
Comply with all relevant Health & Safety policies, procedures and regulations and take appropriate and reasonable care for the safety of colleagues and visitors to the Academy.
Provide general support in the Department, as appropriate, and undertakes duties which may reasonably be allocated by the Head of Digital Content.
Experience of working with digital content is essential; experience of working with social media would be an advantage.
Experience creating and editing written content at a professional level is essential.
Experience using Content Management Systems (for example, Drupal, Joomla, WordPress etc) would be essential; experience working with images in Photoshop (or similar) an advantage.
Experience working with Google Analytics and/or other data analysis tools.
Experience working on a complex website with a range of different users and stakeholders would be desirable.
Experience of working with the a ticketing or similar database would be desirable.
Experience of working within a gallery, museum or other cultural organisation is not essential; however, you must have an interest in the arts and objectives of the RA.
Experience of working with multiple teams across a complex organisation.
Understanding of the principles of user experience and user-centred design, especially relating to website design.
Excellent editorial skills, particularly applying a style guide, and an eye for design.
Excellent IT skills including Google Docs and spreadsheets.
Able to analyse and solve problems with systems and for colleagues.
Excellent communication skills and a persuasive verbal and written interpersonal skills. Able to work with a variety of stakeholders, at all levels across the RA and externally.
Good project and time management skills.
Awareness of the wider digital landscape, emerging trends and the activity of peer organisations.
An understanding of the principles of good social media communication.
A knowledge of and genuine interest in the visual arts.
Educated to degree level or equivalent experience.
An enthusiastic, proactive attitude; you’re a team player and a self-starter, you don’t wait to be told what to do next, and actively seek improvement.
Willingness to take on new tasks and to demonstrate initiative and resourcefulness.
A champion for the user throughout your work.  You make decisions based on real insight from users and website and/or social media analytics, and are able to explain your ways of working and reasoning to colleagues clearly.
A thorough approach with excellent attention to detail, ensuring consistently reliable work.
Tenacity and care to see all projects through to completion, even in light of challenges or setbacks. Reliable and responsible, you take full responsibility for delivering your work on time to the correct standard.
Ability to work efficiently under pressure, managing your own time and dealing with peaks and troughs of work. Work in an agile environment, at ease with rapidly changing deadlines, workloads and goals.
Ability to handle a complex stakeholder environment. Pro-actively include relevant stakeholders at appropriate times, incorporating feedback and accommodating other viewpoints in a professional and constructive manner – and judging when to push back or escalate when appropriate.
Demonstrable passion for the opportunities of digital engagement, story-telling and the RA’s mission.


Art. World. Jobs.