Please note that this vacancy has expired and you can no longer apply.
About the Royal Academy of Arts
Founded in 1768 by a group of artists, the Royal Academy of Arts is an independent charity: we’re still led by great living artists and architects today. We’re celebrating our 250th anniversary year by creating London’s most exciting space for the visual arts. Alongside our incredible new campus, we increasingly deliver our mission through our expanding network of digital channels, letting us share our work with audiences across the world.
About the role
We’re seeking an experienced, enthusiastic digital content expert to oversee content design on our award-winning website. Passionate about understanding the needs of our users – whether a first-time exhibition visitor, a long-time member, or an interested tourist – you’ll ensure our digital content meets their needs and encourages them to take the next step with the RA.
You’ll be a passionate advocate for our users across the RA’s digital estate. You’ll use your skills and judgment to create and optimise some of the most important pages on our website, used by millions of users each year. You’ll be given responsibility and freedom – alongside a supportive team and management structure – to “own” the content design for vital user journeys across the RA site.
You’ll have experience of and demonstrable skills in devising and creating digital content, including writing and copy-editing. You’ll have a creative, can-do approach to problem solving, a flexible way of working, and great attention to detail. Experience working with a complex, consumer-facing site that combines editorial content, practical information and e-commerce would be an advantage.
You’ll have experience working with content management systems, and ideally, of social media management. Contributing to our online editorial and social media content, the ideal candidate will have a quick-witted flair for storytelling and a visual eye for layout and design.
We’ll offer challenging and varied projects, a supportive and cheerful atmosphere with a focus on personal development, one of the world’s most exciting content programmes and a commitment to excellence. If that sounds appealing, we’d love to hear from you.
The benefits we offer
A very generous pension, contributing up to 10% of your salary into a defined contribution scheme
In addition to 25 days’ holiday and 8 days’ bank holiday each year, we close between Christmas Eve and New Year, allowing staff additional paid leave
Staff are encouraged to attend free History of Art and life drawing classes on site
We also have a staff choir, running club and craft club
Best of all, we have reciprocal agreements with many leading museums and art galleries in London and New York that enable you to enter for free with your staff pass.
Closing date for applications: 16 July 2018
Interviews to be held week commencing: 23 July 2018
Create a great user experience across the RA’s digital platforms, by devising and producing beautiful and usable content using words, images and video.
Manage the creation and maintenance of informational content to meet the RA’s and our users’ goals. Taking a data-led approach, research, produce or commission, edit and publish core parts of the RA site, including homepage, exhibitions and events pages.
Form part of the wider digital team, building on our reputation for top-quality digital experiences across our platforms, including online editorial, interactives and social media. Evangelise for the value of digital experiences and be a core representative of our users.
Using data and analytical skills, continuously optimise our content to proactively drive improvement to user journeys across the RA.
WEBSITE CONTENT MANAGEMENT
Act as editor of the RA homepage, reviewing it daily to ensure a vibrant, engaging, accessible and useful mix of content.
Devise and produce high quality content as required across the website – from smaller everyday tasks to launching major new features and products online – as well as managing the content production of others.
Advising on page structure and editorial style questions, choose the best format for displaying information to the user and ensure consistency across the site. If we don’t have a relevant format, we’ll want you to suggest ideas or identify the gap.
Work with the Digital Assistant to manage and schedule the creation and proactive updating of all informational sections (event, exhibition, visiting, about, join & support and artist pages) of the website.
Copy-editing: proactively revise online text and and work with other teams to maintain and improve the standard of copy across the website. Develop and enforce our style guide.
Source and edit compelling and brand-appropriate images, ensuring permissions are in place, to support a great user experience.
Proactively review and seek improvement across the website, liaising with the Head of Content and Senior Product Manager to continuously improve user experience and the customer journey.
Support and contribute to the Customer Experience project, which is a pan-RA project to focus our people, systems and processes more closely on our customers.
Ad hoc support on digital product projects under the guidance of the Senior Product Manager. Tasks could include assisting on requirement gathering, assisting at workshops or assisting with user testing for new projects/products.
Train and advise colleagues in using the website CMS, including approving or editing their changes to the site.
Contribute to the generation of content ideas and produce editorial content as required, under editorship of the Head and Deputy Head of Content.
SOCIAL MEDIA MANAGEMENT
Contribute to social media content ideas and production, under the instruction of the Social Media Manager.
In particular, oversee events on Facebook and work with Marketing and other Digital team members to promote events across Facebook, Twitter and Instagram and other social platforms.
REPORTING, ADMINISTRATION AND COMMUNICATION
Monitor the performance of content and tools. Contribute to the development of regular digital reports and how we share them across the organisation. Create regular and ad hoc reports using Google Analytics and other tools (Hotjar, Facebook Insights, Twitter Analytics, Percolate, Sprout Social) and proactively share findings.
Be on the front line of internal queries and requests related to the website; deal with responses in a timely manner, problem-solving and escalating as appropriate.
Comply with all relevant Health & Safety policies, procedures and regulations and take appropriate and reasonable care for the safety of colleagues and visitors to the Academy.
Provide general support in the Department, as appropriate, and undertakes duties which may reasonably be allocated by the Head of Digital Content.
Experience of working with digital content is essential; experience of working with social media would be an advantage.
Experience creating and editing written content at a professional level is essential.
Experience using Content Management Systems (for example, Drupal, Joomla, WordPress etc) would be essential; experience working with images in Photoshop (or similar) an advantage.
Experience working with Google Analytics and/or other data analysis tools.
Experience working on a complex website with a range of different users and stakeholders would be desirable.
Experience of working with the a ticketing or similar database would be desirable.
Experience of working within a gallery, museum or other cultural organisation is not essential; however, you must have an interest in the arts and objectives of the RA.
Experience of working with multiple teams across a complex organisation.
SKILLS AND KNOWLEDGE
Understanding of the principles of user experience and user-centred design, especially relating to website design.
Excellent editorial skills, particularly applying a style guide, and an eye for design.
Excellent IT skills including Google Docs and spreadsheets.
Able to analyse and solve problems with systems and for colleagues.
Excellent communication skills and a persuasive verbal and written interpersonal skills. Able to work with a variety of stakeholders, at all levels across the RA and externally.
Good project and time management skills.
Awareness of the wider digital landscape, emerging trends and the activity of peer organisations.
An understanding of the principles of good social media communication.
A knowledge of and genuine interest in the visual arts.
Educated to degree level or equivalent experience.
An enthusiastic, proactive attitude; you’re a team player and a self-starter, you don’t wait to be told what to do next, and actively seek improvement.
Willingness to take on new tasks and to demonstrate initiative and resourcefulness.
A champion for the user throughout your work. You make decisions based on real insight from users and website and/or social media analytics, and are able to explain your ways of working and reasoning to colleagues clearly.
A thorough approach with excellent attention to detail, ensuring consistently reliable work.
Tenacity and care to see all projects through to completion, even in light of challenges or setbacks. Reliable and responsible, you take full responsibility for delivering your work on time to the correct standard.
Ability to work efficiently under pressure, managing your own time and dealing with peaks and troughs of work. Work in an agile environment, at ease with rapidly changing deadlines, workloads and goals.
Ability to handle a complex stakeholder environment. Pro-actively include relevant stakeholders at appropriate times, incorporating feedback and accommodating other viewpoints in a professional and constructive manner – and judging when to push back or escalate when appropriate.
Demonstrable passion for the opportunities of digital engagement, story-telling and the RA’s mission.
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Privacy and cookies policy
1.1 We are committed to safeguarding the privacy of our website visitors; in this policy we explain how we will treat your personal information.
2. Collecting personal information
2.1 We may collect, store and use the following kinds of personal information:
(a) Information about your computer and about your visits to and use of this website including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths
(b) Information that you provide to us when registering with our website including your email address and other personal details
(c) Information that you provide when you provide when applying or expressing interest in an advertised vacancies or completing your profile on our website including your name, profile pictures, gender, date of birth, address details, interests and employment details
(d) Information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters including your name and email address
(e) Information that you provide to us when using the services on our website, or that is generated in the course of the use of those services including the timing, frequency and pattern of service use
(f) Information contained in or relating to any communication that you send to us or send through our website including the communication content and metadata associated with the communication
(g) Any other personal information that you choose to send to us; and provide details of other personal information collected.
2.2 Before you disclose to us the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal information in accordance with this policy.
3. Using personal information
3.1 Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.
3.2 We may use your personal information to:
(a) Administer our website and business
(b) Personalise our website for you
(c) Enable your use of the services available on our website including the ability to express interest in or apply for listed vacancies and only where required and with your express consent will transfer your personal details and any attachments to the appropriate recruiter.
(d) Send you email notifications that you have specifically requested
(e) Send you our email newsletter, if you have requested it. You can inform us at any time if you no longer require the newsletter
(f) Send you marketing communications relating to our business, where you have specifically agreed to this, by email or similar technology you can inform us at any time if you no longer require marketing communications
(g) Provide third parties with statistical information about our users but those third parties will not be able to identify any individual user from that information
(h) Deal with enquiries and complaints made by or about you relating to our website
(i) Keep our website secure and prevent fraud
(j) Other uses
3.3 If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.
3.4 We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party's direct marketing.
4. Disclosing personal information
4.1 We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy.
4.2 We may disclose your personal information to any member of our group of companies this means our subsidiaries, our ultimate holding company and all its subsidiaries insofar as reasonably necessary for the purposes set out in this policy.
4.3 We may disclose your personal information:
(a) To the extent that we are required to do so by law;
(b) In connection with any ongoing or prospective legal proceedings;
(c) In order to establish, exercise or defend our legal rights including providing information to others for the purposes of fraud prevention
(d) To any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
4.4 Except as provided in this policy, we will not provide your personal information to third parties.
5. International data transfers
5.1 Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.
5.2 Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the European Economic Area: the United States of America.
5.3 Personal information that you publish on our website or submit for transfer to recruiters may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
5.4 You expressly agree to the transfers of personal information described in this Section 5.
6. Retaining personal information
6.1 This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.
6.2 Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
6.3 Notwithstanding the other provisions of this Section 6, we will retain documents (including electronic documents) containing personal data:
(a) To the extent that we are required to do so by law;
(b) If we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
(c) In order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).
7. Security of personal information
7.1 We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
7.2 We will store all the personal information you provide on our secure password- and firewall-protected servers.
7.3 All electronic financial transactions entered into through our website will be protected by standard and proven encryption technology protocols.
7.4 You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
7.5 You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password except when you log in to our website.
8.1 We may update this policy from time to time by publishing a new version on our website.
8.2 You should check this page occasionally to ensure you are happy with any changes to this policy.
8.3 We may notify you of changes to this policy by email
9. Your rights
9.1 You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:
(a) The supply of appropriate evidence of your identity for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address.
9.2 We may withhold personal information that you request to the extent permitted by law.
9.3 You may instruct us at any time not to process your personal information for marketing purposes.
9.4 In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.
10. Third party websites
10.1 Our website includes hyperlinks to, and details of, third party websites.
10.2 We have no control over, and are not responsible for, the privacy policies and practices of third parties.
11. Updating information
11.1 Please let us know if the personal information that we hold about you needs to be corrected or updated.
12. About cookies
12.1 A cookie is a file containing an identifier, a string of letters and numbers that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
12.2 Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
12.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
12.4 Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.
13. Our cookies
13.1 We use both session and persistent cookies on our website.
The names of the cookies that we use on our website and the purposes for which they are used are set out below.
14. Analytics cookies
14.1 We use Google Analytics Universal to analyse the use of our website.
14.2 Our analytics service provider generates statistical and other information about website use by means of cookies.
14.3 The information generated relating to our website is used to create reports about the use of our website.
15. Blocking cookies
16.1 Most browsers allow you to refuse to accept cookies; for example:
(a) In Internet Explorer you can block cookies using the cookie handling override settings available by clicking "Tools", "Internet Options", "Privacy" and then "Advanced";
(b) In Firefox you can block all cookies by clicking "Tools", "Options", "Privacy", selecting "Use custom settings for history" from the drop-down menu, and un-ticking "Accept cookies from sites"; and
(c) In Chrome, you can block all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Content settings", and then selecting "Block sites from setting any data" under the "Cookies" heading.
16.2 Blocking all cookies will have a negative impact upon the usability of many websites.
16.3 If you block cookies, you will not be able to use all the features on our website.
17. Deleting cookies
17.1 You can delete cookies already stored on your computer; for example:
(a) In Internet Explorer, you must manually delete cookie files you can find instructions for doing so at http://windows.microsoft.com/en-gb/internet-explorer/delete-manage-cookies#ie=ie-11;
(b) In Firefox you can delete cookies by clicking "Tools", "Options" and "Privacy", then selecting "Use custom settings for history" from the drop-down menu, clicking "Show Cookies", and then clicking "Remove All Cookies"; and
(c) In Chrome, you can delete all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Clear browsing data", and then selecting "Cookies and other site and plug-in data" before clicking "Clear browsing data".
17.2 Deleting cookies will have a negative impact on the usability of many websites.
18. Data protection registration
18.1 We are registered as a data controller with the UK Information Commissioner's Office.
19. Our details
19.1 This website is owned and operated by Artsoda Media Ltd., a company registered in England charity (number 10897417). Our trading address is 15 Stratton St., Mayfair, London, W1J 8LQ, UK. If you have any other questions about this policy, you can write to us at our head office or email firstname.lastname@example.org or call us on +442030360031.