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We are looking for a Marketing Data Analyst with a passion for data to help drive better communications, improved customer insight and overall contribute to improving the member and customer experiences from Tate, as well as maximising Tate’s audience development and income generation for Tate.
This is a critical role within the newly formed Audience Research and Data department, being responsible for providing up to date reports on visitor numbers and demographics, exhibition performance (both income and sales), the membership scheme (now at more than 145,000), and the recently launched Tate Collective scheme for 16-25s.
You will contribute to developing this further by working with the marketing teams to continuously improve the overall visitor and members experience and the offering they receive through our CRM systems. Our ambition is to continue to make Tate Members the best scheme of its kind and to use this as a platform to create a world-class CRM programme for non-Members.
You will make recommendations for marketing campaign planning and analyse the results of these campaigns, act as a central point of contact for membership and ticketing report queries and write and run user friendly reports. Other tasks will range from supporting the implementation of segmentation models, identifying trends to supplying data to other departments and liaising with external agencies. This a great opportunity to be part of a fun and enthusiastic team, where you will have the opportunity to influence data strategy and the single customer view for a well renowned organisation.
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