|About the Royal Academy of Arts
The Royal Academy of Arts is one of the UK’s foremost arts institutions and our vision is to be a clear, strong voice for art and artists. It is a particularly exciting time in our history. A series of recent, major investments have transformed our physical and digital infrastructure and our public offer, coinciding with our 250th anniversary in 2018. An ambitious ‘Masterplan’ by David Chipperfield RA has redeveloped our 2.5-acre campus in Mayfair, uniting our two buildings, providing refurbished galleries for the display of art and architecture, a state-of-the-art auditorium, a new learning centre and dedicated Collections gallery, and enabling greater public visibility of our art school at the heart of the Academy. Alongside this exciting change to our buildings, we’re modernising our digital systems and improving the ways we serve our customers, both at the campus and on our website.
Accompanying this ambitious programme of organisational change is an exciting digital and technology strategy which has set challenging goals for the RA online:
- to grow our online audience by creating world-class content and products
- to deepen our users’ engagement with compelling experiences and a smooth user journey
- to convert digital audiences into on-site visitors, members, customers or donors by offering exciting and easy purchase options
- to retain our digital audiences for the longer term, by building loyalty-enhancing digital products and content.
About this position
We are looking for a creative problem-solver who can bring together a sound understanding of audience, business strategy and technology to join our award-winning team. Reporting to the Senior Digital Product Manager, and working alongside award-winning internal digital content and web developer teams, you will set the vision for making the very best digital products the RA can create. You will work with internal and external colleagues to ensure digital products are delivered that meet our business and user needs.
This is a varied role, where you’ll work on products as diverse as our historic collection, ticket and membership sales systems and mobile strategy. We are a hardworking and high performing team. In return for your expertise and application we offer a truly supportive environment and genuinely interesting and meaningful work with the opportunity to affect the RA’s strategy and performance across its digital products.
You’ll have a focus on nurturing and optimising our digital products to keep them brilliant and to achieve the RA’s artistic and business goals, while maximising return on the charity’s investment.
You will be the voice of the user inside the RA, and you must be passionate about our user experience. You will understand the needs of our users and act as their champion throughout the development process. You don’t need to be a designer, but you do need to be out there testing the product, talking to users and getting feedback first hand, which you can then translate into developer-friendly language.
You will balance strategic thinking with tactical agility to make sure products meet their user need, but are also delivered in time to be relevant. You will work with developers (internal and external), UX experts and agencies, and project managers to deliver digital products which are valuable, usable and feasible. You don’t need to know how to code, but you do need to understand the RA’s technology stack and the level of effort required to deliver particular features. You should be comfortable conversing with technical staff and ‘asking the stupid questions’ when appropriate.
This role requires a broad range of skills and a flexible, hands-on approach.
The benefits we offer
- A generous pension, contributing up to 10% of your salary into a defined contribution scheme
- Along with 25 days’ holiday and 8 bank holidays each year (pro rata), we close between Christmas Eve and New Year, allowing staff additional paid leave
- Staff are encouraged to attend free History of Art and life drawing classes on site
- We also have a staff choir, running and craft clubs
- Best of all, we have reciprocal agreements with many leading museums and art galleries in London and New York that enable you to enter for free with your staff pass.
Closing date for applications: Sunday 28th April 2019
Interviews to be held: w/c 6th May 2019
JOB: Digital Product Manager
WORKS FOR: Senior Digital Product Manager
- Support the Senior Product Manager in the development of new digital products and the optimisation of existing digital products to help achieve the RA’s artistic and business goals
- Research and identify user needs through effective use of digital analytics and user research tools
- Conduct research into our market, wider trends affecting our users and the the user needs they have that the RA can solve
- Develop, deploy, monitor and optimise user research and A/B tests
- Work with stakeholders across the RA to understand their users, needs and requirements and then prioritise, plan and deliver digital products based around those findings
- Assist the Senior Product Manager and Technical Lead in managing the week to week workflow for the internal dev team (currently we work in weekly sprints and use Jira)
- Lead the process of briefing internal developers or external providers; briefing and the creation of wireframes, prototypes or visual designs
- Lead the process of acceptance testing; defining acceptance criteria for pieces of development, planning and running tests, and approving features and products for release
- Gather feedback from visitors or customers, quantitative data from our web analytics, research reports, market trends and statistics – and digesting/translating for different audiences
- Product communication and evangelisation – making sure that everyone involved (from curators to developers) understand the vision behind our digital products and understand their role in creating something which works beautifully
- Working with external agencies and consultants for specific, usually externally funded projects. Help them understand the RA vision and requirements.
- Any other duties as required. You’ll need to be flexible for this role; from conducting training or user research, to mocking up UX diagrams, to organising relevant signage or digital interpretation screens with IT, marketing and production colleagues.
Skills and Experience
We are looking for someone with the right range of skills and approach, and are open to working with the right a candidate
- 2+ years experience working in digital product development, from strategic planning to product launch and ongoing management, including iterative improvement
- A focus on evidence-based decision-making, and the effective application of customer and business insight to guide product development and feature prioritisation
- High level of digital literacy, able to learn new systems and digital tools quickly
- Experience in using various CMS (content management systems)
- Experience with using JIRA, Trello and other workflow management tools
- Good attention to detail, able to manage QA processes and test new web features
- Knowledge and experience of techniques for requirement gathering from external and internal users, using interviews, questionnaires, workshops and other tools
- Fluent in the use of Google Analytics and other online analytics tools
- Experience in working with Agile methodologies
- Experience of working in cross-functional teams, from subject matter experts and content creators to designers and developers
- Excellent communication skills and ability to negotiate complex stakeholder environments skilfully and tactfully
- A good understanding of digital design and UX, and how principles can be applied to create great products
- Flexible approach to work and a hands-on approach
- Highly organised with the ability to manage multiple tasks and prioritise effectively in order to deliver results on time and to budget
- Working knowledge of HTML and CSS is not required, but would be a plus
- Digital design skills and experience are not required, but would be a plus