Christie’s Education is a specialist provider of art world education offering continuing education programmes in London, New York and Asia, as well as Online.
The purpose of this role is to ensure the smooth management and delivery of brand consistent, creative, integrated marketing initiatives regionally and internationally, encompassing the full execution of and offline and online activities, with a particular focus on client acquisition and retention for the continuing education and online programmes.
Specific duties & responsibilities will include but are not limited to:
Create, implement and execute the marketing strategies, campaigns and assets for all regional continuing education programmes and online courses
Produce compelling content with consistent branding and key messaging across all channels and marketing collateral
Manage and execute marketing initiatives globally and locally both online and offline including print, advertising, email marketing, social media and digital
Working in collaboration with key stakeholders to ensure all education outputs project a cohesive and integrated brand, whilst respecting local requirements. This includes print, digital, merchandise, events and content
Ensure all marketing materials are delivered to a high standard, within deadline
Manage relationship with digital agency working collaboratively to deliver digital campaigns taking an agile approach to achieve maximum ROI
Oversee the global marketing budget, work with the Business Manager to ensure no unapproved overspend
Undertake the production process for marketing plans, including liaising with relevant members of staff to manage collateral outputs each month including:
Continuing Education & Online team meetings
Managing project management system, or equivalent
Copyright and obtain approval/clearance from Christie’s Legal
Proofing and amending content
Organizing photoshoots and video production
Identify opportunities for strategic collaborations to leverage cross-promotional marketing opportunities and harness networks
Design and execute campaigns to market and promote bespoke learning opportunities to key corporates – banking/finance/legal as well as HNWIs
Perform in-house, competitor and client analyses to inform and shape new courses/events
Deliver focused and targeted marketing campaigns across the sales funnel to drive client acquisition, engagement and retention
Identifies opportunity gaps and oversees planning across all marketing
Identify and target audiences outside Christie’s through innovative tactics
Develop and execute end-to-end campaigns to generate growth. Use insights from previous campaigns to inform future strategy through accurate measurement of impact
Introduce new channels of communication and optimise through A/B testing
Increase brand through PR and Communications initiatives both internally and externally
Working in collaboration with the digital team to manage content on website and social channels to ensure accuracy and conforms to consumer regulations
Live streaming and publish stories real time on social – Instagram / WeChat
Maintain strong relationship with the corporate CRM team to ensure email campaigns dispatched on schedule to target audience
Management of MailChimp to ensure GDPR compliance for client database and continuous optimization of email marketing campaigns
Continuous optimization of SEO, embedded within digital content and campaigns
Identifying new social media trends, features and potential areas for audience growth and evolve channels
Monitoring digital analytics platform and use insights to improve output
Provide insightful campaign reports to measure effectiveness and ROI
Be an active member of the teams and represent on any forums or committees as necessary
Manage the marketing inboxes and ensure the allocation of tasks in partnership with global marketing colleagues
Works with Business Manager to extract accurate information across all interactions and uses this to guide business direction
Works with Programme Directors and Business Manager to strategically scale business
Enhancing Christie’s Education brand
Represent Christie’s Education and build alliances/networks of key influencers where possible.
In collaboration with the Digital team maintain Christie’s Education online presence on external websites and social channels
Source local and global advertising opportunities
Work with the Front of House and Events teams to ensure all marketing materials are supplied where necessary.
Support continuing education events with top quality marketing materials and assets, and by supporting the programme directors with the event management if required.
Works effectively with colleagues across departments at Christie’s in all key regions (Asia, EMEA and Americas)
Skills and Experience:
History of Art Degree or Marketing Degree
Proven success with marketing e-commerce business, background in strategic international marketing
Experience of working in the Art World, in particular with audience engagement initiatives
Strong verbal and written communication skills to create and edit copy
Experienced in digital marketing with strategic campaign planning, analyzing metrics and increasing conversion rates
In-depth knowledge of various social media platform and best practices for each region including Instagram, Facebook, LinkedIn, Twitter, WeChat and Weibo
Experience with display advertising, PPC, SEO, Google Ads, Facebook Ads
Advanced knowledge of Microsoft Office 365
Knowledge and experience with website CMS and MailChimp platforms
Excellent client facing skills and presentation skills
Proficiency in Marketing language in English, Cantonese and Mandarin preferable
Ability to work self-directed and under supervision, strong organizational skills with the ability to prioritise work and to manage multiple projects simultaneously
Ability to work well under pressure, with a flexible and positive approach to new tasks and responsibilities
Proven record in multiplying social media followers across a range of channels
Awareness of local platforms for marketing as well as regional offices
Experience with data analysis; loves data and will analyse complete marketing funnel
Knowledge of standard software/platforms (Adobe Creative, CRM, Analytics etc)
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1.1 We are committed to safeguarding the privacy of our website visitors; in this policy we explain how we will treat your personal information.
2. Collecting personal information
2.1 We may collect, store and use the following kinds of personal information:
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6.1 This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.
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(a) To the extent that we are required to do so by law;
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8.3 We may notify you of changes to this policy by email
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19.1 This website is owned and operated by Artsoda Media Ltd., a company registered in England charity (number 10897417). Our trading address is 15 Stratton St., Mayfair, London, W1J 8LQ, UK. If you have any other questions about this policy, you can write to us at our head office or email firstname.lastname@example.org or call us on +442030360031.