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Membership Sales Assistant

Royal Academy of Arts
Art Marketing and PR, Art Museums and Institutions, Art Sales
   Location: London
   Salary: Up to £25,000
Experience: Junior Level
  Organisation: Royal Academy of Arts
Deadline: 25/03/2020

About the Royal Academy of Arts

The Royal Academy of Arts (RA) is one of the UK’s foremost arts institutions. We are best known for our world-class programme of exhibitions, including David Hockney RA: A Bigger Picture, Anselm Kiefer, Ai Weiwei, Antony Gormley and our current Picasso and Paper.

This is a particularly exciting time in our history. Sir David Chipperfield CBE RA’s masterplan for the redevelopment of our 2.5-acre campus in Mayfair has now been realised, uniting our two buildings and providing Burlington Gardens with refurbished galleries, a state-of-the-art auditorium, new public spaces and a dedicated collections gallery. The General Assembly of Royal Academicians elected Rebecca Salter as their new President in December 2019, the first woman to hold that office in our 251-year history.

We are an innovative and forward-looking organisation, yet we’re also immensely proud and respectful of our heritage. Our mission is to be a clear, strong voice for art and artists, and we are leaders in exhibiting, creating and debating the visual arts and architecture.


About this position

Friends of the RA is one of the largest membership schemes of its kind with over 97,000 members, providing 30% of the RA’s operating income. Its’ continued success and growth are essential for the Royal Academy to operate and fulfil its vision to be a clear, strong voice for art and artists. In addition to the Friends scheme, the Royal Academy has many other membership schemes including RA250 Friends and RA250 Supporters and membership to the Academicians’ Room, the Academy’s private members club.

This role will be responsible for converting on site visitors to Friends memberships loyalty suite but also to assist in the retention and engagement of existing members.

Please note this is a 6-month fixed-term contract. You will be required to work 40 hours per week a 7-day roster, with working hours operating between 10:00 – 20:00.


About you

We are looking for a highly engaged, confident and target driven salesperson to join our Loyalty team. Primarily floor-based, you will ideally have previous experience of face-to-face sales with supplementary telephone-sales skills. Going in hand with the above, your interpersonal and communication skills are essential and ideally will have been gained in a membership environment.


What benefits do we offer?

  • We offer a very generous pension scheme, contributing up to 10% of your salary into a defined contribution scheme.
  • In addition to 25 days’ holiday and 8 public holidays each year, we close between Christmas Eve and New Year, allowing staff further paid leave.
  • We encourage staff to attend free History of Art and life drawing classes on site. We also have a staff choir, staff gallery and running and craft clubs.
  • Best of all, we have reciprocal agreements with many leading museums and art galleries in London and New York, enabling you to enter for free with your staff pass.


How to apply
To apply for this position, candidates must complete an application form. For further information about this role, and to find our application form, visit our website at:

Closing date for applications:         25 March 2020 (midnight)

Interviews to be held:                       w/c 30 March 2020



JOB TITLE:                Membership Sales Assistant

DEPARTMENT:         Marketing & Audiences

REPORTS TO:           Senior Loyalty Manager



  • Lead in the growth of all loyalty membership schemes primarily through face to face acquisition as well as on the telephone, membership desk, in person and in writing
  • Work with the Senior Loyalty Manager and Head of Loyalty and Partnerships to implement a face to face acquisition campaign in order to achieve weekly, monthly, quarterly and yearly targets as well as targets per exhibition.
  • Give a welcoming, efficient, knowledgeable and customer focused service, promoting the Royal Academy of Arts and loyalty membership programme including Friends memberships, RA250 memberships and membership to the Academicians’ Room to both current and potential new members. This would also include new loyalty membership products where applicable.
  • Act as ambassador for Gift Aid and drive Gift Aid penetration across all new acquisitions.
  • Promote Direct Debit penetration across all new, re-joiners and renewals/.



  • Support the Senior Loyalty manager and Head of Loyalty and Partnerships to implement the onsite acquisition plan for the loyalty membership scheme.
  • Use wealth of sales experience to consistently deliver achieve both personal and the team’s large onsite acquisition targets for the 19/20 blockbuster year.
  • Use all opportunities onsite to grow our income, by promoting the benefits of our membership products, raising the awareness of Gift Aid and help promote campaigns.
  • Use your experience within membership sales to attract new audiences to the loyalty scheme while maintaining existing audience loyalty to the Royal Academy.
  • Work alongside the Visitor Experience Duty Managers to ensure you are aware of visitor volumes and special openings and closures of areas within the building on a daily basis.
  • As required, provide support to the loyalty membership scheme by processing memberships, answering a range of enquiries by telephone and welcoming members on the Friends desk.
  • Assist and support other front of house duties like ticketing and visitor services.
  • Ensure that Health and Safety policies, procedures and regulations are known, understood and complied with by you, the team and all others who work with the team.
  • Be an ambassador for the Royal Academy, our Friends and Visitors at all times.
  • Undertake any other duty which may reasonably be allocated by the, Senior Loyalty Manager, Head of Loyalty and Partnerships, Head of Visitor & Friends Experience or other senior officers.



  • An exceptional salesperson confident in approaching and selling to all visitors.
  • Previous experience of frontline sales, telephone sales and providing excellence in customer service in a demanding and target driven environment.
  • Experience in training, coaching and mentoring individuals in a sales environment
  • Excellent communication skills: patience, tact, confident manner, good listening skills, articulate, quick thinking.
  • Experience of working in a membership sales environment (preferably institutions, hospitality or tourism).
  • Excellent command of English, written and oral communications skills: ability to answer customer enquiries to a high standard in writing, in person and on the telephone.
  • Ability and willingness to take a pro-active approach to frontline work – seeking out relevant information, suggesting different ways of working, implementing different systems. Resilient and positive attitude.
  • Good interpersonal skills: act as friendly, warm point of contact to members. Ability to relate to many different/diverse people. Enthusiastic and authentic approach to providing first class customer service.
  • Polished and presentable with an excellent telephone manner.
  • Good team-player: willingness to work closely with colleagues in providing a high-quality of service – willingness to provide cover at short-notice, make and accept suggestions for changing working practice. Flexible, adaptable and helpful approach to work: willingness to work weekends, additional hours and assist at evening events.
  • Highly computer literate – with excellent knowledge and experience of MS Office. Experience of databases essential, use of Tessitura database would be an advantage.

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