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New Business Manager

Art Finance, Art Museums and Institutions, Art Sales
   Location: London
   Salary: £30,000+
Experience: Mid Level
  Organisation: Royal Academy of Arts
Deadline: 15/03/2020

About the Royal Academy of Arts

The Royal Academy of Arts (RA) is one of the UK’s foremost arts institutions. We are best known for our world-class programme of exhibitions, including David Hockney RA: A Bigger PictureAnselm KieferAi Weiwei, Antony Gormley and our current Picasso and Paper.

This is a particularly exciting time in our history. Sir David Chipperfield CBE RA’s masterplan for the redevelopment of our 2.5-acre campus in Mayfair has now been realised, uniting our two buildings and providing Burlington Gardens with refurbished galleries, a state-of-the-art auditorium, new public spaces and a dedicated collections gallery. The General Assembly of Royal Academicians elected Rebecca Salter as their new President in December 2019, the first woman to hold that office in our 251-year history.

We are an innovative and forward-looking organisation, yet we’re also immensely proud and respectful of our heritage. Our mission is to be a clear, strong voice for art and artists, and we are leaders in exhibiting, creating and debating the visual arts and architecture.


About this position

The Development Department plays a vital role in the success and growth of the Royal Academy as a dynamic and independent institution. Within the Development Department, the New Business Team is responsible for using an innovative and creative approach to identify and secure new business from brands and corporates that want to align with our vision for the future of art and artists.

With an expanded programme of world-class exhibitions, projects and events, you will help to secure and retain new business and be involved in the development of the new business pipeline for all upcoming exhibitions and programmes.

Please note, this is an initial 12-month fixed-term contract.


About you

We are looking for a dynamic and confident individual with demonstrable experience of working in a fast-paced sales environment. To be successful in this role, you must possess strong commercial acumen with the ability to develop and maintain a portfolio of potential corporate prospects and bring a pro-active approach to cultivation.

You will have experience in relevant industries and sales development roles and will have a well-structured and collaborative approach to generating new business. Confident, articulate and persuasive, you will be adept at creating and presenting strong pitches tailored to the needs of the client but sensitive to the RA’s ethos.


What benefits do we offer?

  • We offer a very generous pension scheme, contributing up to 10% of your salary into a defined contribution scheme.
  • In addition to 25 days’ holiday and 8 public holidays each year, we close between Christmas Eve and New Year, allowing staff further paid leave.
  • We encourage staff to attend free History of Art and life drawing classes on site. We also have a staff choir, staff gallery and running and craft clubs.
  • Best of all, we have reciprocal agreements with many leading museums and art galleries in London and New York, enabling you to enter for free with your staff pass.


How to apply
To apply for this position, candidates must complete an application form. For further information about this role, and to find our application form, visit our website at:

Closing date for applications:         15 March 2020 (midnight)

Interviews to be held:                       w/c 16 March 2020





Job Title:                    New Business Manager

Department:               Development

Reports to:                Deputy Head of New Business (Sponsorship and Partnerships)



  • Supporting the Head of New Business and Deputy Head of New Business in maximising revenue from the corporate sector through new business techniques and practices.
  • Research new corporate funders and secure revenue from new funding partners, with focus on the funding of the RA exhibitions and projects.
  • Manage contacts; identifying the needs of corporate prospects and ensuring these are effectively addressed by the relevant business team or through a cross departmental solution.
  • Create compelling proposals, sales documents and marketing collateral positioning the RA as a strategic partner, managing and updating the sales pipeline.



  • Support the Sponsorship and Partnerships team to deliver overall corporate fundraising targets by building and managing relationships, in a fast-paced sales and business development environment.
  • Develop and maintain a portfolio of potential corporate prospects, build and manage effective relationships to maximise corporate support and negotiate partnerships to completion.
  • Identify and qualify prospective funders, working closely with the in-house research team when necessary.
  • Make appropriate approaches to potential corporate prospects by using proactive new business techniques and by attending cultivation events.
  • Use an insight-led approach to write persuasive sales collateral to potential corporate supporters ensuring communication is of the highest quality in terms of content and accuracy.
  • Take responsibility for managing a corporate sector. Devise and implement a strategy to approach prospects in this sector, leading to incremental revenue.
  • Provide regular fundraising reports in conjunction with the New Business team.
  • Responsible for the production of a regular newsletter promoting the RA to corporate contacts.
  • Attend and support events, in order to promote the Royal Academy. Make approaches to potential corporate prospects at these events to build a network of contacts.
  • Build and maintain close working relationships across the Development Department and Academy as a whole, to coordinate fundraising activities.
  • Ensure that all relevant fundraising information, contact with individuals, groups, companies, etc. are accurately recorded on the CRM database.
  • Undertake any other task which may reasonably be allocated by Head of New Business or Deputy Head of New Business.



  • Degree educated or equivalent.
  • Previous experience in a sales development role, preferably from a comparable industry.
  • Strong technical skills; to design exceptionally high-quality presentations to potential sponsors using InDesign and PowerPoint.
  • First class communication skills, both written and verbal.
  • Confident presenter; capable of delivering convincing and persuasive reasons to sponsor RA exhibitions.
  • Demonstrable success of achieving challenging new business targets.
  • Inquisitive approach to business. Able to identify commercial opportunities.
  • Personable; proactive approach to meeting new prospects, attending external and internal events with the purpose of making new introductions and building relationships.
  • Collaborative, able to work with all RA stakeholders.
  • Flexible and able to attend out of hours events as required.
  • An interest in the cultural sector would be beneficial but not essential.

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